Through the Lens: A Rural Family's Story in Healthcare and Agriculture

 Back in 2011, I shot for a company specializing in healthcare and agricultural products.

The brief was clear: capture not just the practical use of the products, but also portray a typical rural family in a documentary style—raw, real, and without any glamour.

After half a day of scouting, the advertising agency stumbled upon a wonderful family that checked every box. They had that quiet charm and authenticity we were hoping for.

I’m really happy with how the image turned out—and so was the Art Director.
The most cooperative, surprisingly, were the cow and her calf. Just kidding… (but not entirely!)