Wednesday, January 30, 2013

Thursday, December 8, 2011

Shoot for Cognizant

Wedding Video Of Sapan-Lekhya

Ten Tips to Shoot Great Pix

1.Shoot at Eye level. Whenever you look at a portrait you first look at the eyes of the person, hence to get better portraits shoot at eye level & most importantly put the subject at ease & in good mood. Asking the subject to just smile is not enough. Creating a right mood with a good humour, music or ambience is very important to make those eyes sparkle.

2.Place the subject Off center. It appears more dynamic & leads the eye to the scene or tells the story. This is called the rule of the thirds &; is often used by all professionals. Shooting the picture dead center makes the picture dead & lifeless.

3.Explore Different angles. Don’t just shoot from where you get down from the car or from you are standing. Walk a bit, climb some stairs, ask some people about the place & shoot lot of pictures. You can always choose from the lot.

4.Choose Backgrounds carefully. Again shoot portraits carefully. Do not let cluttered backgrounds interfere with your subject. Here you can use a small secret. Just use the zoom in case you cannot avoid the background as the telephoto makes the background blur. But otherwise try to select a plain backdrop.

5.Get Up Early. The best times to shoot landscapes, portraits (outdoors), flowers etc is up to 2 hours after sunrise & just 2 hours before sunset. My experience shows early mornings as better than evenings especially for winters & hill stations as we can capture the fog, people & animals in their best moods. Plus you get a good chai. Also while shooting landscapes include some foreground elements like an arch, branch of a tree to frame the picture.

6.Use Flash Outdoors? What? Yes you should be using flash outdoors too to avoid dark shadows under the eyes, neck. This happens especially during noontime, when the sun is directly above your head. In the night urge people to face some bright light so that you do not get red eye effect. Finally wait a few extra seconds even after the flash is charged to get a brighter picture.

7.Study & Use Light Properly. Early morning & late afternoon light is good for portraits, landscapes, architecture, and nature. Hazy/ Cloudy light is good for portraits, architecture, and nature. Side harsh lighting is good to bring about texture in the subject like wrinkles in an old person. In the same way soft hazy light is good to flatter a good-looking woman with a glowing skin.

8.Be a Photo Director. Ever wondered that you can be a director of photography. It’s very easy. As I said earlier don’t just shoot. Think. Suppose you are shooting a group of people. Think of innovative ways to pose them. Shoot from some creative angles & they too would respond with good ideas

9.Get rid of Horizontalitis. Everybody shoots horizontal pix because it is easy to hold the camera that way & get used to it that way. But if you start shooting some verticals you will get to know a new perspective in life. Portraits look stunning because backgrounds are cut off the rest I leave it you discover……

10.Finally Keep Shooting. The best way to learn is shoot and learn & not theorizing & I am sure you guys are shooting. You can always contact me at or call me (9849191550) before you plan any photo trip.

Wednesday, October 26, 2011

Cactus, Vulture & Desert in Studio

This image was created in the pre digital era with a 120 camera & believe me it was great fun. 

It took all of 3 days to complete the shoot, not because of the complexity of the shoot, but the 1st two days were spent in hunting for the right cactus.

The concept was to show 3 benefits of a particular medical product & we were looking for a cactus plant with 3 branches.

 We searched the whole of Hyderabad, but the best we could lay our hands on was a plant with 2 branches. So the Art Director decided to use a 3rd one as a separate plant and show it as if growing from the earth.

The lighting had to be dramatic, since we needed to show the sun along with a sunset.

The lighting set up is very simple. Behind the set up of the sand is an acrylic sheet of 4’x6’ size. From top of that we gave a yellow light on the sand & cactus, which is also spilling on the acrylic.

One light with an orange gel from behind the acrylic sheet to give the orange glow & finally one spot light as the sun behind the acrylic sheet.

Of course there were lots of Polaroids taken & lots coffee cups guzzled. Lots of discussions on how to make it look like a painting.

By the way the bird is paper cutout pasted on the acrylic sheet.