This image was created in the pre digital era with a 120
camera & believe me it was great fun.
It took all of 3 days to complete the
shoot, not because of the complexity of the shoot, but the 1st two
days were spent in hunting for the right cactus.
The concept was to show 3 benefits of a particular medical
product & we were looking for a cactus plant with 3 branches.
We searched
the whole of Hyderabad, but the best we could lay our hands on was a plant with
2 branches. So the Art Director decided to use a 3rd one as a
separate plant and show it as if growing from the earth.
The lighting had to be dramatic, since we needed to show the
sun along with a sunset.
The lighting set up is very simple. Behind the set up of the
sand is an acrylic sheet of 4’x6’ size. From top of that we gave a yellow light
on the sand & cactus, which is also spilling on the acrylic.
One light with an orange gel from behind the acrylic sheet
to give the orange glow & finally one spot light as the sun behind the
acrylic sheet.
Of course there were lots of Polaroids taken & lots
coffee cups guzzled. Lots of discussions on how to make it look like a
painting.
By the way the bird is paper cutout pasted on the acrylic
sheet.
Enjoy
No comments:
Post a Comment